Simple Steps to Wiser Web Sites

A business web site is a must, but if it doesn’t accurately reflect your business and brand, it can do more harm than good. This critical sales tool must be created thoughtfully and updated consistently. Review the following tips to see if your web site is in need of a marketing makeover.

1. Personality Plus – Your passion and personality should shine through in both design and copy, and your brand message should be consistent. When 웹하드 your site appears, that first impression should set the appropriate tone for the content they’re about to browse. For most people, hiring a professional designer and copywriter is a worthwhile investment, saving hours of frustration and lost customers. They’ll channel your personality and enthusiasm into materials that speak to clients and prospects, and provide the necessary objectivity.

2. Copy Right – Keep copy to the point, enjoyable to read and don’t send mixed messages. For example, if you’re an attorney, your web site needs to convey your experience and professionalism, even if your friends think you’re the life of the party. Those in creative fields need web sites that make it clear you have a great design sense, but also know how to integrate design with the best online business practices. Provide frequent paragraph breaks, and if visitors have to scroll too far down the page, consider major editing or moving some of this copy to an additional page. In general, less is more.

 

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