Ideas on Laundromat Locations – Finding a Good

Ideas on Laundromat Locations – Finding a Good

There is a lot to be considered when it comes to locating a coin operated laundromat business or buying an existing operation. One of the main concerns is the location. The right location will help you to get the volume of customers that you need to sustain your business. On the other hand, a poor location could mean that your coin laundry   24 hour laundromat seattle    is doomed right from the beginning. Let’s take a look at how you should go about looking for and assessing the best laundromat locations in your area and beyond.

Are Prominent Locations Best?

Many people will tell you that you will do best in a prominent, ‘high profile’ or busy location and this is a logical assumption. The reasoning goes that you should try to locate your laundromat on a corner, on a main road, in a busy part of town or next to other businesses that are busy. This is generally the best approach. However, the problem with these premium locations is that they also come with an expensive price tag in terms of the leasing terms.

On the other hand, you can also rent a space for your laundromat that is not in such a great location and thus end up paying a much lower monthly rent. As long as you are located within a convenient distance from your market then it may not matter if your laundry is in a back street or down an alley. Under these circumstances you would need to compensate for your lack of exposure by doing some promotions to try and make the market aware of your presence. You would also need to put extra emphasis on customer service and retention.

These are two very different approaches and you need to consider many factors before you decide which approach is best for you.

Customer Profiling and Area Demographics

Before making a decision on location you should do a little research in order to find out what kind of customers your laundromat will likely be serving. If you are serving a transient population such as backpackers or holiday campers, then it could pay to be in a spot where they can easily find you. On the other hand, if you are serving a population of permanent residents then you could consider a location that is not so obvious. If you have regulars you can afford to have an inferior location, but if your customer base is changing all the time then you may be better off in an A grade spot.

Laundromats are one business model that can thrive in areas where a large percentage of the population are unemployed or on low incomes. Many households in these areas are often unable to afford a washing machine and dryer yet still see doing laundry as a necessity.

A laundromat will generally do better in an urbanized area where people typically own smaller sized apartments or are renting. Your chances of success also increase if the average household size in the area is high. Large families with lots of children will obviously give you more business than unmarried singles or couples with no kids.

 

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