Asset Owners & Media Companies – Expand Your Reach  

Asset Owners & Media Companies – Expand Your Reach  

At any given time, there is someone in the market for your products or services. It may be a local company trying to build awareness in the community. It may be a regional advertising agency folding alternative media into its client’s marketing    Alternative Media   mix. It may be a national or international brand developing a coast-to-coast, multi-pronged integrated campaign that hinges on finding just the right elements to incorporate. It may be all three – or more.

Your challenge as an asset owner or management company is to make sure that all of these potential customers know you exist. This challenge grows if your product is so unique that people may not even be aware of the option, let alone know where to find it. Let’s face it – even with an army of top-notch sales executives, reaching every potential buyer at a point when they are actually in the market is virtually impossible.

That’s where alternative advertising companies comes in. They can help you expand your reach by putting your properties and services in front of advertisers and agencies at the exact point when they are actively seeking out opportunities. 24 hours a day, 7 days a week. With national databases, you benefit from increased exposure. Advertisers can easily incorporate your assets into their larger campaigns with very little effort on your part.

When you join alternative advertising companies and post your products in their marketplaces, they combine the information you provide with the market-specific information they have aggregated to make your profiles richer and more meaningful to potential advertisers. The targeting tools they have developed allow buyers to quickly get right to the alternative opportunities that reach their desired audience.

Whether you are an individual owner, run a local network or manage a national inventory, alternative advertising companies can help you expand your reach and build demand for your product. The more potential buyers you have, the more you can maximize your revenue per unit and minimize your unsold inventory.

Alternative advertising companies are emerging companies on the web for alternative and unique advertising media – all the advertising elements out there that don’t fall in the TV, radio, print, or traditional online buckets. There are several niche listing services out there, all dedicated to helping a wide range of alternative media asset owners promote their products to advertisers and agencies.

Current inventory categories run the gamut from billboards and bus shelters to digital signage, segways and street teams. . .and new categories are being added daily to keep up with the growing range of opportunities on the market.

 

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